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For a Jets Fan, Super Bowl XLV Commercials Take the Win
Soon after the Jets lost to the Steelers in the AFC championship a few weekends ago, I decided to throw my new-found enthusiasm for the great American sport behind another fierce Super Bowl XLV...
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The Times Jumps on the E-Coupon Bandwagon
The New York Times launched its high-end daily deals site last Thursday, manning up against an industry which seems to be crawling out of its infancy day by day. Market-leader Groupon has made...
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Social Media Inspires Kraft Commercials: Twitter to TV in 24 hours
By now you’ve probably noticed we are huge fans of those who use their social media powers for good (and entertainment and promotion). Every day we counsel our clients on the power of social media and...
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Does Goldman Need a Chief Emotion Officer?
Talk about a bad first day on the job. Only several hours after the New York Times announced the hire of new Goldman Sachs head flack, the same publication printed an op-ed from disenchanted Greg...
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The Eve of the E-Resume is Nigh
Whoever the makers of those fancy, extra weight, ivory colored “resume paper” packets are (which typically cost you $20 to print one nice document), they’re going to have to find new jobs. In a recent...
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Women Conquered the Gender Pay Gap, But is There Really Equality for All?
I read an interesting op-ed this week on women in the workplace. Some may be familiar with frequent Forbes contributor Tim Worstall. He’s written several contrarian pieces in his time (mostly in the...
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Unboxed Lunch: Finding Your Noontime Oasis
How often do you leave your desk for a lunch break? Upon descending from our perch on the 39th floor of the Empire State Building, it takes elbowing through herds of tourists and navigating an...
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Countdown to London: Let The Games Begin!
Since my recent visit to the completely revamped Heathrow, I’ve officially stopped calling the Olympics by their official name. The 2012 London Olympics, set to kick off tonight in a blaze of ceremony...
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Unboxed Lunch: “Truckie” is the New Foodie
With just about everything else in our lives going mobile. . . why shouldn’t food! Well, a different kind of mobile that is. . . Some great resources for the hungry mid- and down-towner are the roving...
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The Opportunity Cost of Tuning Out
Before I started at Prosek, it is rumored a rule was made about no headphones in the office. Headphones are a main-stay in many offices these days, beginning, I am sure as a way to enjoy some light...
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